Norrøna x GORE-TEX | Sigrid

Sigrid teamed up with outerwear's finest Norrøna and GORE-TEX to create an exceptional outdoor jacket.

We were asked by Universal Music's Globe to create the launch film and document some of the making in the lead up.

Co-Production: Pavilion Works & Globe
Agency: Globe
Head of Creative: Will Nichols 
Head of Production: Catherine Airey
Agency Producer: Jim Wilmot

Director: Jake Evans
Producer: Alice Gilfillan

DP: Lorenzo Levrini
Focus Puller: Bart Bazaz
Gaffer: Greg Probert

Colourist: Thomas Mangham
Grade House: The Mill

Editor: Jake Evans
Online Editor: Greg McCahon
Sound Design & Mix: Ed Rousseau
Animation: Shuna Luo

BRIEF

To create a follow up film for Sigrid’s collaborative jacket with Norrøna and GORE-TEX.

RESPONSE

In this film, set in the mountains of her hometown of Ålesund in Norway, Sigrid takes us skiing with her family. 

It was important to us that we showed the anorak in use -- it's both cool and practical. Whilst doing so, we talked to Sigrid about her childhood growing up in the beautiful Ålesund, her family life and the passion Norrøna and GORE-TEX have for designing and making clothing.